Hobsons_Choice_Ford_Automobile

Phrase of the day: Hobson's Choice. noun A choice of taking what is available or nothing at all. Example: "The regional council must decide whether a private toll bridge is better than no bridge at all—it's a Hobson's choice." Thomas Hobson (1554–1631) was a mid-17th century Cambridge carrier who hired out horses, giving the customer the ‘choice’ of the one nearest the door or none at all. He had discovered that his best horses were most sought out by customers so he put in a system of rotation so that they all got exercise. So... when the cable company tells you that you must buy the entire sports package when all you want is to view one team, tell them what they can do with their overpriced Hobson's choice. By the way, for the longest time Ford really did only offer one color. With little market competition, he had no reason to spend money on diversification. Ha!